Providing quality customer leads using Google Ads
Let us do the techie grunt work, so you can do what you're best at... helping your customers and getting paid.
We'll be your ad agency, your media buyer, your ad campaign manager... all in one easy service.
We will work with you to set your goals, plan your budget, design your strategy... and we take it from there.
We will design your ad campaign, implement it, then monitor, analyze and continually optimize it to reach your IDEAL customers while maintain the best possible return on your advertising investment.
We'll do the work so you can reap the rewards, and dominate your market.
A quick side note...
If you've ever had the conversation:
"Why are we seeing ads for things we just talked about?"
"Well you can blame that sort of thing on guys like me. It's rarely the case that an app is listening to your conversations...
It's machine learning and algorithms that associate you with friends, family and colleagues through social connections, gps location data, web searches and interests of people you know, etc.
Don't blame me, I just use all the targeting tools available to help you reach your customers."
We Will Maximize Your Online Presence and Drive Qualified Traffic using Google Ads
Google ads, specifically Google Search ads, are the fastest way to get in front of your IDEAL customer exactly when they are looking for your product or service.
Why do we like Google ads so much?
We love them for the:
- Targeting
- Reach
- Flexibility
- Effectiveness
- Scalability
Targeting: We can pinpoint your business' ideal customer, in specific geographic regions and show the ads only to them.
Reach: Google is the largest search engine in the world and used by end consumers everyday to find businesses like yours.
Flexible: We can edit, tweak, A/B test, pause, extend, adjust the budget, add or modify anytime we want.
Effective: Customers use Google to search for answers to their problems. The are showing "intent" to find, purchase, spend... They are ready to "act". We can show your business as the answer to their exact need exactly when they most need you.
Scalable: We can increase your total monthly ad spend and extend the market area as much as we need to find the sweet spot for your business and rate of return on investment.
When potential customers are searching for a product or service, they more often than not Google search for the answer. When they have a problem, they Google search for the solution.
We will make your business the answer to your customer's search EXACTLY when they need you most and are ready spend money.
We want them to see your business as the immediate solution to their problem.
Our goal with PPC "Pay Per Click" Google ad campaigns is a high return on ad spend (ROAS).
We want your ads to be a proverbial magic bucket that lets you put $10 in and get $100 back.
Google's platform updates constantly...
and we stay updated with them.
Advertising Agency Services
We are Google Search Ads Certified
Todd maintains his Google Ads Certification status each year. This is important since Google updates dozens of times each year.
Annual certification assures we stay up to date on the latest best practices, features, and changes to better optimize your ad reach and value.
Todd is a participating member of the Google Partners Program.
How much does it cost to run Google Ads?
The cost per Google ad "impression" (impression means when your ad is shown when a customer searches for certain terms) are determined by an "auction" style system. We set a daily budget for our ads based on specific search terms and phrases.
Some search terms are more expensive than others due to competitive bidding markets, it depends on the potential revenue value the end customer resulting from the ad is worth.
It also depends on competition for those key search terms in each local market.
So, bottom line is a BIG, "it depends".
Our easy estimate answer is:
We generally need a minimum budget of $800 a month to cover ad spend and campaign management.
Contact us today and we can see if Google ads are a good fit for your business.
Let's go multi-channel with our marketing...
While the Google ad platform is number one choice, especially for local service based businesses we also work with other social media advertising platforms.
Note: As a general rule we recommend creating business accounts on lots of social media platforms. It helps your business get found and broadens your reach. That being said, when it comes to advertising, it's generally best to pick a few that fit your target market the best. We will work with you in making the right ad placement choices for your business, your target market and your goals.
Facebook Advertising
Facebook is great platform for brand awareness, lead generation and in many cases a great spot for retail product sales.
Instagram Advertising
We like Instagram ads for restaurants, retail and brand awareness campaigns.
Other Platforms
Social Media Platforms (and their effectiveness) come and go. We stay up with market shifts constantly.
Let's talk about running Facebook ads
"There's way more to a winning Facebook ad strategy than clicking 'boost post'.
We develop high-converting Facebook campaigns targeted to your ideal customer and designed to earn their trust and business.
Clicks and followers are vanity metrics... we measure success in dollars and cents."
Facebook makes it easy for businesses to spend money by "boosting" posts.
Why wouldn't they? That's their means of generating revenue.
The bad news is, simply "boosting" a post rarely builds revenue for your business.
Yes, you see more "likes" and maybe some shares, but you can't deposit likes and shares in the bank.
The likes and shares are what we call vanity metrics. They're good for a little dopamine rush but little else.
Facebook does have a deep and intricate system for running real revenue generating advertising campaigns... and that's our goal.
- We can re-target visitors that have been to your website.
- We can generate leads from forms on Facebook or on your site from landing pages built for the specific ad campaign.
- We can build look-alike audiences from your customer list, your or just target your current and past customers.
- The list goes on...
These detailed campaigns aren't as simple as a "Boost Now" button, they take more time, effort, monitoring and maximizing. That's what we do, the revenue generating, money in the bank ad campaign work... and we'd like to do it for your business.
That is, of course, "if" Facebook is a good placement for your advertising spend. We can help with that and discuss the best possible marketing approach for your ad budget and goals.
The best platform(s) for your ad revenue depends on your target market and where they are spending their time.
We don't want to waste your ad money, we want to maximize it's return.
That's why we're the team to help with your social media ads.
Let Us Help Maximize Your Digital Marketing
We make it easy for your business to take advantage of Google's platform to advertise your product or service on Google search results pages, videos, mobile apps, other sites and more.
Facebook is our favorite secondary channel for lead generation, brand awareness campaigns and retail sales. We can manage your Facebook campaigns in a well targeted and cost effective manner.
Pro Tip: Don't just click "Boost Ad." It rarely gives actual return on investment.
Whatever the ad platform, my team and I will ensure you get the maximum reach and return on investment.
We'll customize your advertising objective, plan a brand strategy, determine a budget and help you decide how long you'd like your campaigns to run for.
By partnering with Hayes Digital Marketing for your internet ad campaigns, you can expect:
- Increased visibility and reach for your business
- Higher quality traffic to your website
- Higher click-through rate (CTR)
- Better paid search SERP ranking
- Overall higher quality score
- Improved ROI on your ad spend
- Expert guidance and support throughout the campaign
Contact us today to learn more about how we can help you
succeed
with internet
ad campaigns on Google, Facebook, Instagram and More!
