Manufacturer Website SEO Case Study

SEO Win: Fast Ranking Results for a Prominent Truck Bed Manufacturer

Quick SEO Results Summary

  • 35 targeted keywords in the Top 5 Google Results
  • 53 targeted keywords in the Top 10 Google Results
  • Overall Impressions Increased by 103.41%
  • Total Clicks Surged by 113.33%
  • Monthly Average Impressions Growth: 17.23%
  • Organic Search Traffic doubled

Case Study: Growth Through Strategic SEO Web Design

Crownline by GZ is a leading figure in the truck bed and cattle cube feeder manufacturing industry, and in June of 2023, we joined forces to create a new website that reflected their brand and ensured high visibility for end-user buyers and retailers in search of quality truck beds. 

a website for truck beds and feeders is displayed

Our Objective: Get Found Fast

Our goal was to increase organic search traffic, clicks, and overall online visibility for www.truckbedusa.com.


We decided on a full website rebuild from the ground up focused on achieving first-page Google search results.


After plenty of keyword research and planning, we optimized the website design both on-screen and behind-the-scenes using our long list of SEO best practices.

a website for truck beds and feeders is displayed on a laptop tablet and phone

The Early Stage Results

We launched the new site on July 12th, 2023.


It takes Google a bit to index a website and start displaying it in search results... but I pulled out every trick I know to help speed up the process.


We started seeing real results in just over 30 days.


In under 2 months, I started bragging to the owner of Crownline:

a blue text message says we show up twice as often today in search results compared to 30 days ago

2 Month Keyword Ranking Update

In just 2 months (07/12/23 to 9/12/23) we had 3 of our targeted keyword searches in the #1 spot in U.S. Google results and 14 of our target keywords were on the first page.


We were seeing a huge jump in visibility...


I had nearly 80 keywords/phrases set up for tracking. Some were/are crazy ambitious to try and hit top spots for... but I wanted to monitor rankings even for those.

Winning SEO Results

The 5-Month Update - July 12th to December 12th, 2023

I decided to download the full stats report from Google Search Console and have my robot friend, Mr. Chat GPT analyze it for the Key Performance Indicators.


I'm great at optimizing for results and researching the highest-performing keywords to target...

and I have a winning formula for high-ranking websites...


But when you start making me do formulas with too many lines and parenthesis, well, I'll leave that to my good buddy "CHAT-G".


He's a whiz...

a calculator shows the average monthly growth for search impressions and clicks

Overall Growth

From July 12th to December 12th, 2023, the following overall growth was observed:

  • Search Impressions: 161.72% increase
  • Clicks: 131.58% increase


Month-to-Month Average Growth

Calculating the average monthly growth from July 12th to December 12th, 2023, showcased consistent positive trends:

  • Search Impressions: 32.34% average monthly growth
  • Clicks: 26.32% average monthly growth


Top Performing Search Queries

Out of the top search queries, 161 terms ranked in the top 10 search results, illustrating the breadth and depth of www.truckbedusa.com's online presence.


Impressive Increase in Search Impressions

The overall monthly growth in search impressions witnessed a remarkable 60.84% increase over the 5-month campaign. This signifies a substantial improvement in the website's visibility on search engine results pages, resulting in a broader reach and increased brand exposure.


Significant Surge in Clicks and Traffic

The number of clicks experienced an outstanding 159.46% growth during the 5-month campaign. This surge in clicks indicates a heightened interest and engagement with the Truck Bed USA website. The strategic SEO efforts successfully attracted a larger audience, resulting in increased website traffic.

Organic Search Traffic more than DOUBLED over 5 months

June 2024 | 1 Year Update

We are proud to see that 1 year after the website revamp, and through the wildest 12 months of Google core algorithm updates ever... TruckbedUSA.com is STILL dominating the search results.

A screenshot of a google usa national SEO search results report

Out of the initial list of keywords and search phrases we set out to achieve high rankings for, our performance has been truly exceptional.


As of June 14th, 2024, we have achieved and maintained:

  • (12) #1 Ranking positions
  • (28) Top 3 positions
  • (44) Top 5 positions
  • (53) Top 10 positions

And we aren't stopping here! As Crownline by GZ / truckbedusa.com continues to launch new product lines and add to their current lineup, we are aiming for new markets to target. We're proud to be here to help with continued growth and continued reach!

08/01/2024 Update

Crownline by GZ's search rankings continue to dominate and they are growing further by introducing new products!

They have just released a new line of modular toolboxes for flatbeds that work nicely on any brand of flatbed.
PLUS, they just announced the upcoming release of their new
aluminum flatbeds.

a portrait of a smiling man in a blue shirt on a yellow background .

These are the results we aim for and national SEO projects never get old or boring for us. These are the MOST FUN, EXCITING and REWARDING projects.


Let's talk about doing the same for you.


What would FIRST PAGE results do for YOUR BUSINESS?


Can you imagine the revenue increases from customers seeing your business at the top of their search results when looking for YOUR products or services?

LET'S TALK

Check out another big SEO win for Bunkr Trailer Accessories here:

Google Search ads are the fastest way to get in front of your IDEAL customer exactly when they are looking for your product or service.


Ad Campaigns

SEO

On-site and Off-site SEO (Search Engine Optimization) helps your business website show up faster in organic (non-paid) Google searches.

Search Optimization

Your website is your business card, brochure, and easiest access point for customers and it should be selling, grabbing leads and/or making your phone ring.



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