How consistent NAPs can grow your business.

No, not napping like "Buddy" on the office couch, N.A.P. Name, Address, Phone Number.

When it comes to local SEO, NAP consistency is the #1 factor.  It's crucial that this information is accurate and consistent across all directories and platforms.

One of the main reasons NAP consistency is so important is that it helps search engines like Google and Bing understand your business's location and contact information.

If this information is inconsistent, search engines may have trouble determining which listing is the correct one, which can harm your visibility and rankings in local search results.

Having consistent NAP information across all directories and platforms helps to build trust and credibility with both search engines and potential customers.

Search engines are more likely to rank a business higher in local search results if it appears trustworthy.

To ensure NAP consistency, it's important to regularly check and update your business's information on all directories and platforms, including Google My Business, Bing Places, Yelp, and Yellow Pages, just to name a few.

Make sure that your business name, address, and phone number are spelled correctly and formatted consistently across all platforms.

And I mean REAL consistent.  For instance, our office address is:

Hayes Digital Marketing
1417 John B Hayes Rd
Ponca City, OK 74601

Here's the thing... If a listing has it as:

Hayes Digital Marketing

1417 John B Hayes Road

Ponca City, OK 74601

-or-

Hayes Digital Marketing

1417 John B Hayes Rd

Ponca City, Oklahoma 74601

Then search engines won't necessarily recognize it as the same company or the same location (although Google's algorithm seems to be getting much better at this, especially since 2022).  It seems trivial, I know... but do your best to stay as consistent as possible and appease the search engines.

To sum it up, NAP consistency is a crucial factor in local SEO success . 

By ensuring that your business's name, address, and phone number are accurate and consistent across all directories and platforms, you will have the best chance at increased visibility and rankings in local search results, like the coveted Google Map 3 pack (top 3 local search map listings).

In review, NAP consistency:

• Helps search engines verify and understand your business's location and contact information.
• Helps to improve the local SEO ranking of your website.
• Builds trust and credibility with both search engines and potential customers.
• Improves visibility and rankings in local search results.
• Helps avoid confusion and errors with inconsistent information.
• Improves the chances of being found by potential customers searching for products or services in your area.
• Helps to establish a consistent brand identity across different platforms.
• Increases the chances of being shown in the Google Maps 3 Pack.

At Hayes Digital Marketing we specialize in helping small business' get found by optimizing local SEO for your business.  We will help you grow your reach, expand your customer base... and grow that bottom line!

Need help choosing or building local citations? Contact us today to learn more about how we can help you improve your local search rankings. We can send you a quick recommendation of listing for you to DIY or of course we can build and place them for you.